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Companies that believe in their product but do not have the financial resources to develop it in the market. This is the reality of many startups that seek to leverage their business by attracting angel investment. These investors are willing to assume a part of the initial costs of the company, in addition to contributing with intellectual capital, sharing their know-how, networking and experience in the field, the so-called “smart money”.

This type of sponsorship gained prominence in the Brazilian entrepreneurial ecosystem, as it is often carried out by entrepreneurs who have already taken a successful path with their own businesses and now want to help new ideas gain space in the market.

The combination of financial and intellectual investment can play a crucial role in the growth of a company that is just starting out, but it must be properly formalized so that the relationship between entrepreneur and investor has legal certainty.

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